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Health & Wellness
A total-health solution that surrounds everyone with the help they need to live healthier, feel better and save money doing it.


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Our Mission Statement  
Blue Cross and Blue Shield has been serving Georgia for over 75 years. Anthem, Inc., our parent company, is working to transform health care with trusted and caring solutions. Our health plan companies deliver quality products and services that give their members access to the care they need. With nearly 71 million people served by its affiliated companies including more than 38 million enrolled in its family of health plans, Anthem is one of the nation's leading health benefits companies.  
Together, we are transforming health care with coverage solutions that make a difference in the lives and communities we serve.  
Our Vision 
To be America's most valued health partner.  
Our Values 
Easy-to-do business with
Our Undeniable Impact 
Our size and strength give you and your clients many reasons to choose Blue.  
37 million members
1 in 3 Americans is covered by a Blue plan
2x larger total membership than Blue’s next largest competition
92% of physicians nationwide*
97% of hospitals nationwide*
86 of Fortune 100 clients offer a Blue Health Plan
Products and services  
Consumers want choices in the products they buy and the doctors they visit. They want control over their health care decisions. Employers want control over their health care costs, while being sensitive to employee needs. 
That’s why we offer such a wide range of health plans, wellness programs and specialty (dental, vision, life) products with attractive features and effective cost controls. From basic to comprehensive, individuals and employers can choose the plan that best fits their needs. 
Our unique benefits: 
Networks with greater access to doctors and hospitals

BlueCard PPO

Blue Distinction Total Care (BDTC)

Blue Distinction Centers of Excellence (BDC)

LiveHealth Online – virtual doctor visits

Products that highlight value

AIM cost and quality solutions

Quick care options

Tools that make decisions easier

Transparency via web and mobile apps

Decision-support tools

Anthem Health Guide

Customer Segments  
We know one size never fits all. So we organized our business into the following customer segments to offer specialized support. 
National Accounts

Multi-state employer groups headquartered in our service area with 5,000 or more eligible employees -- with at least 5% outside of the headquarter state

Local Group

Businesses with less than 5% of eligible employees working outside of the headquarter state, as well as groups with up to 5,000 eligible employees


Customers under age 65 and their covered dependents (not covered by an employer)

Medicare Programs

Medicare-eligible individuals age 65 or older enrolled in Medicare Advantage, a managed care alternative to Medicare, or in a Medicare Supplement plan


Medicare-eligible individuals age 65 or older enrolled in Medicare Advantage, a managed care alternative to Medicare, or in a Medicare Supplement plan

Specialty Products

Our affiliates offer a range of specialty products, like behavioral health, life, disability, dental and vision products that add value to any benefit package



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© 2018 BlueCross BlueShield of Georgia
Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross and Blue Shield Association. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.