Blue Cross and Blue Shield of Georgia, Univision and HolaDoctor Partner to Inform Hispanics About The Affordable Care Act
June 27, 2013
BCBSGa to Sponsor Multimedia Initiative “Salud Es Vida”
Campaign Will Provide First-Time Buyers with Up-to-Date Information
ATLANTA - JUNE 27, 2013 - As the nation prepares to expand access to health benefits through the implementation of the Affordable Care Act (ACA), Blue Cross and Blue Shield of Georgia (BCBSGa), HolaDoctor, Inc., and Univision Communications Inc., the leading media company serving Hispanic America, announced today a media partnership that will provide valuable information to Hispanics who will be eligible for coverage in the newly formed health insurance exchanges later this fall. Under the partnership, BCBSGa will be the exclusive health insurance sponsor in Georgia of Univision’s Peabody Award-winning initiative “Salud Es Vida” (Health is Life).
Univision, HolaDoctor and BCBSGa have teamed to provide Hispanics a multimedia experience that provides important up-to-date information about the ACA including timing of implementation, how to select a health plan and information about subsidies that may be available to them. In addition to sponsored television and radio segments and weekly e-newsletters, consumers will have access to information through monthly community town halls and meetings. Univision, HolaDoctor and BCBSGa will also collaborate to create a new online experience, a Health Insurance Center on Univision.com that will provide consumers with information about health insurance available in their communities as well as valuable information about health and wellness. The interactive Health Insurance Center will provide Hispanic consumers a place for information exchange and social support, and will feature trusted community leaders that will share information and guidance.
While more individuals will have access to health care coverage options created under the ACA, the changes under the ACA still leave Americans with questions about how the law will impact them and, for the nation’s Hispanics – many who may be selecting a plan for the very first time, the gaps in knowledge are equally as prevalent. A recent nationwide study found that nearly 52 percent of Hispanics were not informed about the ACA however, 89 percent of those surveyed indicated they want to learn more about the new law.
“We know that Univision has been a trusted source of information for generations of Hispanic families and we’re excited to team with an organization that shares our vision to ensure Hispanic consumers have a place to access accurate information about the Affordable Care Act,” said Morgan Kendrick, president of BCBSGa. “We look forward to the opportunity to work with Univision and HolaDoctor to provide consumers with valuable information that will help Hispanic consumers make an informed choice.”
“The Affordable Care Act will provide access to care for millions of previously uninsured, including a large number of U.S. Hispanics,” Keith Turner, president, Advertising Sales and Marketing, Univision Communications Inc. “We are looking forward to working with BCBSGa and HolaDoctor to empower Hispanics with culturally relevant information on the ACA and information on the importance of health insurance.”
“Salud Es Vida” is a comprehensive call-to-action initiative designed to raise awareness, increase knowledge and encourage positive health decision-making among Hispanics. The program leverages Univision’s diverse media assets to educate its audience on health issues and promote primary prevention, habits of healthy living, access to care and disease specific prevention and treatment. Health information, comprehensive resources, the latest health news and much more are available in the “Salud Es Vida” section on Univision.com, online and on mobile.
About Blue Cross and Blue Shield of Georgia
BCBSGa celebrated its 75th anniversary in 2012, and as the state’s largest and longest-standing insurer, serves more than 2.4 million members, offering a variety of healthcare plans, including medical, dental, life and specialty programs. Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross and Blue Shield Association®. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Blue Cross and Blue Shield of Georgia is available at www.bcbsga.com. Also, follow us on Twitter at www.twitter.com/BCBSGaPR on Facebook at www.facebook.com/HealthJoinInBCBSGa, visit our YouTube channel at www.youtube.com/healthjoinin or check out the Our Health Connects Us campaign site at http://connects.bcbsga.com/.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMás, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net
About HolaDoctor, Inc.
HolaDoctor® is a global leader in Hispanic Health. The Company provides Hispanic marketing and health solutions to health plans, hospitals, pharmaceutical companies, governmental agencies, and directly to Hispanic consumers. Founded in 1999, HolaDoctor® owns and operates the largest community of online Hispanic health seekers and is the exclusive health content partner to Univision Interactive Media. HolaDoctor also provides strategic marketing, communications, and consulting services to healthcare companies seeking to grow business with Hispanic healthcare consumers in the U.S. and internationally. The Company has deep expertise in the Affordable Care Act, health insurance, healthcare utilization, obesity and diabetes, among other keys areas essential to increasing healthcare access and reducing disparities among Hispanics. Headquartered in Atlanta, GA with offices in South Florida and Latin America, HolaDoctor serves a growing portfolio of clients throughout the Western Hemisphere. For more information, please visit www.holadoctor.net.
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