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May 23, 2013

Media Contact: Bert Kelly
(404) 842-8516
Twitter: @BCBSGaPR


Blue Cross and Blue Shield of Georgia Foundation Joins with HealthMPowers to Launch New Fitness Awareness Program

School-based exercise program to run in 40 central Georgia elementary schools.


ATLANTA -- (May 23, 2013) – Blue Cross and Blue Shield of Georgia Foundation (BCBSGa) is partnering with HealthMPowers to launch a new elementary school based fitness program designed to get elementary school children fit and active. The initiative begins with the new school year in August and encourages every elementary school in Georgia to include an additional 30 minutes of physical activity for students each day. The initiative was launched at a news conference on Wednesday, May 22 at Bibb Central High School in Macon, Ga.


The initiative is being supported by the Georgia Department of Public Health and the Georgia Department of Education. These state agencies recognize the importance of the connection between body and brain, and are committed to providing students with more opportunities to meet their health and academic goals. “The data is clear and the message cannot be ignored: We must get our students moving more during the school day. Physical activity means higher test scores, increased attention in class and a healthier student population. To make this possible, we need your help,” said State School Superintendent John Barge, Ph.D., and DPH Commissioner Brenda Fitzgerald, M.D., in a joint letter to superintendents.   


For Blue Cross and Blue Shield, this campaign means healthier lifestyles for children that lead to healthier choices in adulthood. It also means the 40 schools in the pilot program will be the vanguard for the rest of the state. “HealthMPowers and Blue Cross and Blue Shield of Georgia are helping to improve our state’s schools by sponsoring this program and providing the necessary support, resources, training and equipment to get our school children active,” said Morgan Kendrick, President of BCBSGa.


About HealthMPowers
HealthMPowers is a unique, coordinated initiative designed to increase health knowledge and promote health-enhancing behaviors among youth by providing state-of-the-art programming in the school setting. Health education lessons are presented in a memorable and interactive way helping each student build a foundation for making responsible health decisions throughout the course of his or her life. By working in collaboration with teachers and parents, HealthMPowers helps build the supportive environment necessary for the adoption of health-enhancing behaviors. Health promotion programs and services are provided to more than 100 schools across the state reaching over 50,000 and their teachers and families. For more information, visit   Also follow us


About Blue Cross and Blue Shield of Georgia
BCBSGa celebrated its 75th anniversary in 2012, and as the state’s largest and longest-standing insurer, serves more than 2.4 million members, offering a variety of healthcare plans, including medical, dental, life and specialty programs. Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross and Blue Shield Association®. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Blue Cross and Blue Shield of Georgia is available at Also, follow us on Twitter at on Facebook at, visit our YouTube channel at or check out the Our Health Connects Us campaign site at


About the Blue Cross and Blue Shield of Georgia Foundation
Through charitable grant making, the Blue Cross and Blue Shield of Georgia Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Blue Cross and Blue Shield of Georgia’s inherent commitment to enhance the health and well-being of individuals and families in communities that the company serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation.  The Foundation also coordinates the company’s annual associate giving campaign and its parent foundation provides a 50 percent match of associates’ campaign pledges. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.


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Media Contact:
Debbie Diamond
Ph: (404) 479-8735