Blue Cross and Blue Shield of Georgia Commits More Than $2.3 Million to Health Improvement in 2013
February 21, 2014
ATLANTA – Feb. 21, 2014 – Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. (collectively “BCBSGa”) continued its work to improve health and strengthen local communities in 2013, as the company, its foundation and associates directed more than $2.3 million and hundreds of volunteer hours to health-improving causes, organizations and programs in Georgia.
“Blue Cross and Blue Shield of Georgia is committed to improving the health care in our state with trusted and caring solutions, and that extends directly to our work in communities throughout Georgia,” said Morgan Kendrick, President of Blue Cross and Blue Shield of Georgia. “We’re proud to support the organizations and programs that are working to help our friends and neighbors live the healthiest life possible.”
Through its State Health Index – a compilation of public health measures – and Healthy Generations grant program, BCBSGa and its foundation work to identify the health issues most in need of attention and then direct charitable support and volunteer efforts toward improving those areas.
Major areas of focus for BCBSGa in 2013 included promoting active lifestyles and working to reduce the devastating impact of chronic illnesses, such as diabetes, heart disease and lung disease on Georgia’s children, adults and seniors.
“Our commitment to serving our members and advancing health in Georgia will continue,” said Kendrick. “It is a true honor to work with so many great people and organizations and we look forward to doing so again in the year ahead.”
A summary of the company’s 2013 efforts follows.
Blue Cross and Blue Shield of Georgia Community Commitment
National Grant Programs
Georgia communities benefit from grants made by Blue Cross and Blue Shield of Georgia’s parent company foundation to national and regional organizations.
· American Cancer Society
· American Heart Association
· Boys & Girls Clubs of America
· March of Dimes
· OASIS Institute
· Grady Foundation
Community Events & Sponsorships
· American Cancer Society – Making Strides against Breast Cancer & Relay for Life
· Boys and Girls Clubs of Metro Atlanta – Youth of the Year
· American Heart Association – Heart Ball
· American Diabetes Association – Tour de Cure
· March of Dimes – Nurse of the Year Awards
· Scott Rigsby Foundation – Wounded Warrior Bike Event
Community Service Day
A company-wide Community Service Day was held on April 27, 2013, benefitting 13 locations across the state, including:
· Atlanta Community Food Bank
· Jerusalem House
· Open Hand
· Goodwill Industries of Middle Georgia
· Columbus Dream Center
· Feeding the Valley
· Cedar Hill Enrichment – Gainesville
· Ronald McDonald House – Macon
· Old Savannah City Mission
Associate Giving Campaign
Blue Cross and Blue Shield of Georgia associates’ contributions made through the Associate Giving Campaign are backed by a 50 percent match from the Blue Cross and Blue Shield Foundation, bringing the total paid out in 2013 to more than $460,000.
About BlueCross and BlueShield of Georgia
Blue Cross and Blue Shield of Georgia (BCBSGa) is dedicated to providing greater value to its customers while helping to improve the health of its members and communities. As the state’s largest and longest-standing insurer, BCBSGa serves almost 3 million members, offering a variety of healthcare plans, including medical, dental, life and specialty programs. Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross and Blue Shield Association®. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Blue Cross and Blue Shield of Georgia is available at www.bcbsga.com.
Through charitable grant making, the Blue Cross and Blue Shield of Georgia Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Blue Cross and Blue Shield of Georgia’s inherent commitment to enhance the health and well-being of individuals and families in communities that the company serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company’s annual associate giving campaign and its parent foundation provides a 50 percent match of associates’ campaign pledges. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. To learn more about the Foundation please visit www.wellpointfoundation.org.
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Blue Cross and Blue Shield of Georgia
Ph: (404) 479-8735