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Press Release

Media Contact: Cheryl Monkhouse
(404) 842-8516

BCBSGa Sponsors the Scott Rigsby Foundation and Jackson Healthcare Alliance Ride to Support Wounded Iraq and Afghanistan Soldiers

Hundreds of riders will participate in the Alpharetta 25-mile/50-mile Cycling Event included, as part of the 2012 U.S. Handcycling Series

ATLANTA, May 2, 2012 — Blue Cross and Blue Shield of Georgia (BCBSGa) is proud to sponsor the third annual Jackson Healthcare/Scott Rigsby Foundation Alliance Ride held in Alpharetta this Saturday and Sunday (May 5 and 6 respectively), starting at 7:30 a.m. at Jackson Healthcare’s headquarters. Saturday’s 25-and 50-mile cycling event, and Sunday’s fast and furious handcycle Criterium will raise funds for The Scott Rigsby Foundation and its effort to support wounded warriors as they rehabilitate from injuries received in Operation Iraqi Freedom (OIF) and Operation Enduring Freedom (OEF).

This sponsorship comes on the heels of BCBSGa’s parent company’s recent announcement that it will support the 100,000 Jobs Mission, a coalition of major corporations that have jointly committed to hiring 100,000 transitioning service members and military veterans by 2020. As the first health benefits company to join the coalition, BCBSGa’s parent company has made a commitment to hiring veterans and to helping those returning to civilian life find employment and transition into the next phase of their lives.

“Our country’s veterans deserve more than just our respect – they deserve our support in helping them return to the civilian workforce, and back to the lives, families and activities they enjoyed prior to their deployment,” said Morgan Kendrick, president of BCBSGa. “We are honored to be a part of the Alliance Ride and to support professional cyclists and novices alike who have come together to get active for an incredibly worthy cause.”

According to the Veterans Health Administration, there are thousands of warriors who have returned (or will be returning) from OIF/OEF with loss of limb or mobility, and the numbers of soldiers suffering from the long term effects of Post Traumatic Stress Disorder (PTSD) and/or traumatic brain injury are still on the rise. For many, reintegration into an active and healthy lifestyle at home, and within the family unit, is a significant challenge. The Alliance Ride is one of several fundraising activities that the partnership seeks to advocate together to support these returning heroes.

“We remain committed to helping our warriors reintegrate and resume a happy and healthy lifestyle,” said Shane L Jackson, executive VP of Jackson Healthcare. “And, we are delighted to have Blue Cross and Blue Shield of Georgia joining us in this effort. This is our third year hosting this event from our headquarters in Alpharetta and we are truly excited about the outpouring from the Atlanta community to assist these brave men and women.”

Dual- amputee, Scott Rigsby, set a world record as the first to finish the Hawaiian Ironman with prosthetics. As if that wasn’t enough to inspire people around the world, Rigsby formed The Scott Rigsby Foundation to help the physically challenged “Do the Unthinkable” in their own lives. This year’s event will again feature the Epic Handcycle RoadRace, a 25-mile U.S. Handcycling Series race, sanctioned by the US Handcycle Federation (USHF) and a new Criterium event.

“I want the story of ‘Unthinkable’ to be told to thousands of our military men and women,” stated Scott Rigsby. “And, I want them to know that their sacrifice is not in vain. They can live an active and healthy lifestyle, and continue to strive for a great future for themselves and their families.”

On Saturday, the 25-and 50-mile ride will begin at 7:30 a.m., with the route starting at Jackson Healthcare’s corporate headquarters, 2655 Northwinds Parkway, Alpharetta, Ga. 30009, following a police-managed course through Alpharetta. The handcycle criterium will begin at 9 a.m. on Sunday, May 6 at Alderman and Windward Parkway. Registration is $25-$45 and may be completed online at or at the event the day of the race. Pre-registration is recommended. All proceeds from the Alliance Ride will fund Wounded Warrior Family Retreats hosted by Camp Twin Lakes and the Roosevelt Rehabilitation Center in Warm Springs, Ga.

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About The Scott Rigsby Foundation
To expand his mission worldwide, Rigsby has formed The Scott Rigsby Foundation, a 501(c)3, designed to inspire, inform and enable the physically challenged with loss of limb or mobility to live an active lifestyle. The Scott Rigsby Foundation recruits and inspires people of all ages and fitness levels to raise funds for advancements in prosthetics technology and research, enable our injured soldiers, and provide resources for physically challenged individuals in need through its “Mind-Body-Life” programs. Learn more about Scott and his Foundation at or

About Blue Cross and Blue Shield of Georgia
Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross and Blue Shield Association®. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Blue Cross and Blue Shield of Georgia is available at Also, follow us on Twitter at, on Facebook at, visit our YouTube channel at or check out the Our Health Connects Us campaign site at

About Jackson Healthcare
Founded by healthcare innovator Richard L. Jackson, Jackson Healthcare addresses the two largest challenges facing healthcare today: finding the right people and delivering the right information at the right time. The Jackson family of companies provides clinician staffing, anesthesia management, hospital management and healthcare information technology solutions proven to improve clinical and financial outcomes, as well as increase operational efficiency. Jackson serves more than three million patients in nearly one thousand hospitals each year. With a 43 percent compound annual growth rate in revenue between 2005 and 2008, Jackson was named among the "Top Five U.S. Healthcare Staffing Companies" by Inc. 5000. In addition, Jackson has been recognized as one of the "Fastest Growing Staffing Companies," in the country by Staffing Industry Analysts and "One of Atlanta's Best Places to Work" by the Atlanta Business Chronicle.