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Press Release


Blue Cross and Blue Shield of Georgia Foundation Awards Nine New Grants to Local Boys & Girls Clubs


Continues support for Triple Play wellness program

 

ATLANTA - (Nov. 22, 2013) – The Blue Cross and Blue Shield of Georgia (BCBSGa)Foundation today announced nine new grants to local Boys & Girls Clubs to improve the health and wellness of kids in Georgia through the Triple Play wellness program.

 

Boys & Girls Club of Valdosta and Boys & Girls Clubs of Albany will each receive a $10,000 Start-Up grant to implement Triple Play programming at their location for the first time.

 

Additionally, Boys & Girls Club of Southeast Georgia and Boys & Girls Club of the Middle Georgia Region, Inc. will each receive a $5,000 Healthy Habits grant to provide programming focused on teaching the importance of healthy eating habits and being physically active.

 

The BCBSGa Foundation will award Boys & Girls Club of Valdosta, Boys & Girls Clubs of Hall County, Boys & Girls Clubs of Northwest Georgia, Boys & Girls Clubs of Southeast Georgia (Correll Teen Center), Boys & Girls Clubs of Southeast Georgia (Thomas Unit) with $1,500 Leadership grants to encourage youth leadership around healthy lifestyles issues.

 

“Today’s students are faced with a variety of challenges when it comes to eating healthy and getting regular exercise,” said Morgan Kendrick, president of Blue Cross and Blue Shield of Georgia. “The Triple Play program and Boys & Girls Clubs are working to educate and help make healthy choices easier for kids. Through the program we are building a solid foundation of learning with activities that will help kids continue healthy habits and exercise into their adult lives.”

 

Triple Play: A Game Plan for the Mind, Body and Soul, is Boys & Girls Clubs of America’s proven health and wellness program. Supported by founding sponsor Coca-Cola and co-sponsor, the Blue Cross and Blue Shield Blue Shield of Georgia Foundation, the program’s three components encourage Club members to eat healthier (mind), become more physically active (body) and increase their ability to engage in healthy relationships (soul).

 

A study of more than 2,000 children ages 9-14 who attend Boys & Girls Clubs showed that Triple Play succeeded in getting them to exercise more, eat healthier foods and feel better about themselves. Triple Play kids increased to 90 percent of the federally recommended amount of daily exercise, which is 60 minutes a day for children, while their peers outside the program decreased to 78 percent.

 

“Triple Play has rapidly become one of the most popular programs offered at Boys & Girls Clubs across the country because it’s fun for kids and it works,” said Wayne B. Moss, BGCA’s senior director of Sports, Fitness and Recreation. “We’re very excited to continue our partnership with Blue Cross and Blue Shield of Georgia Foundation as a co-sponsor of the program and thank them for their support to bring healthy programs and education to additional youth across the country. Blue Cross and Blue Shield of Georgia Foundation is committed to building a healthier future for kids and this funding will create an immediate impact on our Club members and their families.”

 

The Blue Cross and Blue Shield of Georgia Foundation is committed to improving health and strengthening Georgia communities. Through its Healthy Generations grant program, the BCBSGa Foundation works to identify the issues most in need of attention and then directs its financial support and volunteer efforts toward improving health in those areas. Promoting youth health and active lifestyles is an ongoing focus of the foundation.

 

The Start-Up, Healthy Habits and Leadership grants announced today are part of a three-year, $5 million commitment from Blue Cross and Blue Shield of Georgia’s parent company foundation to Boys & Girls Clubs of America to promote healthy lifestyles. Last year, Blue Cross and Blue Shield of Georgia Foundation provided 13 Triple Play startup, Healthy Habits and Leadership grants to Clubs in Georgia. This is the third consecutive year Blue Cross and Blue Shield of Georgia Foundation has awarded Triple Play grants in Georgia.

 

About Triple Play

Triple Play, a healthy lifestyles game plan for the mind, body and soul, was launched in 2005 by Boys & Girls Clubs of America (BGCA) in collaboration with the Department of Health and Human Services with support from The Coca-Cola Company. The goal of Triple Play is to encourage kids to eat healthier, become more physically active and increase their ability to engage in healthy relationships. A two-year study of more than 2,000 children ages 9-14 showed that Triple Play succeeded in getting them to exercise more, eat healthier foods and feel better about themselves. The study found that Triple Play kids increased to 90 percent of the federally recommended amount of daily exercise, which is 60 minutes a day for children, while their peers outside the program decreased to 78 percent. Triple Play includes five program components, each of which serves between 20,000 and 500,000 youth annually. Since its inception in 2005, Triple Play has made more than 6 million connections with kids across the country. In 2011, the Blue Cross and Blue Shield of Georgia Foundation joined BGCA and Coca-Cola as a Triple Play sponsor. Learn more about the program at www.bgca.org/tripleplay.

 

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,000 Clubs serve some 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.

 

About the Blue Cross and Blue Shield of Georgia Foundation

Through charitable grant making, the Blue Cross and Blue Shield of Georgia Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Blue Cross and Blue Shield of Georgia’s inherent commitment to enhance the health and well-being of individuals and families in communities that the company serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company’s annual associate giving campaign and its parent foundation provides a 50 percent match of associates’ campaign pledges. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.

 

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Contacts:

Bert Kelly, Blue Cross and Blue Shield of Georgia

bert.kelly@bcbsga.com

404.842.8516

 

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