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Press Release


New Smoking Cessation Campaign in Atlanta Offers Support for the “Quitter in You”

 

American Lung Association in Georgia and Blue Cross and Blue Shield of Georgia

Partner to Help Smokers Quit

 

ATLANTA, (Nov. 14, 2013) – The American Lung Association in Georgia and Blue Cross and Blue Shield of Georgia (BCBSGa) are supporting smokers in Atlanta in their efforts to quit for good through the “Quitter in You” smoking cessation campaign.  BCBSGa awarded the American Lung Association in Georgia $68,000 as part of a total $1.5 million donation to the American Lung Association by BCBSGa’s parent company.

 

The campaign aims to empower people trying to quit smoking by acknowledging that past quit attempts are not failures, but are normal and necessary steps along the way to quitting for good.  A survey from the American Lung Association found that six out of 10 former smokers were not able to successfully quit on their first try and required multiple attempts to quit smoking for good.

 

“This is a great opportunity for smokers to get help and support in the quitting process. We are delighted to partner with Blue Cross and Blue Shield of Georgia in helping smokers quit,” said June Deen, State Director, American Lung Association in Georgia.   

 

“Quitting smoking is not easy and the ‘Quitter in You’ program helps educate and empower people trying to quit smoking, bringing them one step closer to success,” said Morgan Kendrick, President of Blue Cross and Blue Shield of Georgia.

 

Approximately 1.5 million adults in Georgia smoke, which is 21 percent of the state population, according to 2011 data.  A survey from the American Lung Association found that most smokers are not successful the first time they try to quit, but with each quit attempt they become a little wiser about what to do and not do the next time. The “Quitter in You” campaign aims to change the way people think about past quit attempts and motivate them to try again.  A quit attempt is defined as not smoking for at least one day with the intent of not starting again.

The “Quitter in You” campaign features a web site at www.quitterinyou.org, radio and Out-of-Home public service announcements, and a wealth of personalized tools and support from the American Lung Association's Freedom From Smoking® Lung Helpline (1-800-LUNG-USA), Freedom From Smoking® Online and Freedom From Smoking® in-person clinic.  The campaign is focused in 14 target markets, including Atlanta, Ga.

 

The “Quitter in You” campaign is also reaching Spanish-speaking communities with a Spanish-language web site (www.elganadorenti.org), radio public service announcements, Freedom From Smoking® cessation resources, as well counseling and one-on-one support from Spanish-speaking registered nurses, respiratory therapists and trained smoking cessation counselors through the Lung Helpline (1-800-LUNG-USA).

 

The “Quitter in You” campaign is made possible through funding from BCBSGa’s parent company. Helping more Americans quit smoking remains a top public health priority for the American Lung Association. According to the latest figures from the U.S. Centers for Disease Control and Prevention, more than 43 million American adults are current smokers. Smoking-related diseases claim an estimated 443,000 lives each year, including those affected indirectly, such as babies born prematurely due to prenatal maternal smoking and victims of “secondhand” exposure to tobacco’s carcinogens. Smoking cost the United States more than $193 billion each year, including $97 billion in lost productivity and $96 billion in direct health care expenditures, or an average of $4,446 per adult smoker.

 

Blue Cross and Blue Shield of Georgia

Bert Kelly

404.842.8516

bert.kelly@bcbsga.com

 

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