Blue Cross Blue Shield of Georgia
Blue Cross and Blue Shield of Georgia & SoloHealth
Announce Strategic Partnership
Insurer to Leverage SoloHealth’s State-Wide Network of Health & Wellness Consumer Kiosks for Member Engagement Services and Member Acquisition Programs
ATLANTA, June 28, 2013—Blue Cross and Blue Shield of Georgia (BCBSGa), the state’s largest insurer, and SoloHealth®, a leading consumer-driven healthcare technology company, have announced a strategic partnership that gives BCBSGa unique access to SoloHealth’s network of health and wellness consumer kiosks for personalized member engagement services and highly targeted new member acquisition programs. Beginning August 1, 2013, BCBSGa’s more than 2.4 million members will have access to the bilingual kiosks, called SoloHealth Stations, located in more than 125 select Walmart and Sam’s Club stores in Georgia. Financial terms of the agreement were not disclosed.
The SoloHealth Station, an FDA-cleared, HIPAA compliant and patented technology, provides consumers with a digital, self-service healthcare platform that includes free health and wellness services, biometric screenings, health risk assessments and information. SoloHealth Stations are currently in more than 3,000 retail locations nationwide, including select Walmart, Safeway, Sam’s Club, Schnuck’s Markets, Vons, Tom Thumb and Randalls stores. Executives expect to scale to 5,500 locations by early 2014.
“Technology and innovation is allowing consumers to empower themselves and take control of their own health like never before. Blue Cross and Blue Shield of Georgia is pioneering in this space, leveraging our convenient health and wellness platform to give their members valuable, self-service tools and services,” said Bart Foster, CEO & Founder of SoloHealth. “They are also getting ahead of our new healthcare marketplace by connecting and engaging with potential new members through the kiosk’s highly personalized and targeted consumer platform.”
“These HIPAA-compliant, bilingual kiosks will provide important health information to users and gives us one more way that we can connect with the consumer,” said Morgan Kendrick, President of Blue Cross and Blue Shield, of Georgia, Inc. “This is a nice intersection for us to connect to our consumers where they shop and in some cases where they work. We will deploy 50 of these kiosks at the sites of some of our large-employer clients over the next year. As this relationship with SoloHealth progresses, we see deeper connectivity that has broader market impact and broader clinical impact for our organization and members.”
The new alliance allows BCBSGa to offer their members a self-service health and wellness platform that allows for education, information, health tracking, risks assessments, and data capture in convenient retail locations. Member engagement services include the following:
- Create a customized engaging member experience, allowing for personalized and valuable information and services for members
- Allow members to track and trend their health data; merge member’s updated SoloHealth biometric data and HRA results to leverage and expand existing BCBSGa care management systems
- Expand the BCBSGa retail presence with SoloHealth’s 125+ retail locations
- Increase brand awareness and build equity with members across Georgia
- Place additional Stations at customer’s work place to give local functionality for home office workers
Additionally, BCBSGa will leverage the kiosks to generate permission-based, qualified leads from consumers seeking information on either Medicare Advantage or individual exchange-based plans. New member acquisition benefits include the following:
- Increase brand awareness and build equity with consumers across Georgia
- Generate highly targeted, permission-based contact information on people seeking to learn about the right health care product allowing BCBSGa to acquire new members efficiently
- Expand BCBSGa brand awareness throughout SoloHealth’s 125+ retail locations
The SoloHealth Station offers highly personalized and contextually relevant experiences for each user, allowing for the ability to customize content to focus on specific behaviors or groups, to drive engagement, leads or to manage benefits. BCBSGa members will identify themselves through their member ID and then enter into a unique, BCBSGa-branded experience. Non-members can be served targeted questions about healthcare and insurance allowing SoloHealth to generate permission-based and qualified leads for BCBSGa.
Although financial terms and details were not disclosed pricing will be calculated on a per member per month (PMPM) basis for member engagement services and cost per lead (CPL) for member acquisitions. BCBSGa will also be utlizing a number of new SoloHealth Stations with employers across the state.
About Blue Cross and Blue Shield of Georgia
BCBSGa celebrated its 75th anniversary in 2012, and as the state’s largest and longest-standing insurer, serves more than 2.4 million members, offering a variety of healthcare plans, including medical, dental, life and specialty programs. Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross and Blue Shield Association®. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Blue Cross and Blue Shield of Georgia is available at www.bcbsga.com.
Based in Atlanta, Ga., SoloHealth® is a leader in self-service consumer healthcare, utilizing patented technology to deploy interactive health screening kiosks to empower consumers about their health through awareness, education and convenience. In 2011, SoloHealth announced its next-generation kiosk, the SoloHealth Station, offering vision, blood pressure, weight, symptoms checking, body mass index, overall health assessment; and access to a database of local doctors. The company’s bilingual kiosks provide free health screenings and recommendations for follow-up care, which leads to prevention and lower health care costs. Strategic investors include Coinstar/Redbox (CSTR), Walter Huff (founder of HBOC), WellPoint and Dell. For more information, visit www.solohealth.com or @SoloHealth.
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