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Press Release


Media Contact: Cheryl Monkhouse
(404) 842-8516
cheryl.monkhouse@bcbsga.com

Georgia’s Schoolchildren Get Motivated to Get Active with the Radio Disney WDWD AM 590 and Blue Cross and Blue Shield of Georgia 2012 GET ACTIVE, GET FIT SCHOOL CHALLENGE

Georgia’s Elementary School Children Learn to Have Fun While Getting Fit

ATLANTA—August 16, 2012—Radio Disney WDWD AM 590, part of the #1 radio network for kids, tweens and families, and Blue Cross and Blue Shield of Georgia (BCBSGa) are teaming up again for the third consecutive year to promote the importance of childhood health and wellness through the Get Active, Get Fit School Challenge, which is open to kindergarten through fifth grade schools across the state. In 2011, more than 500,000 elementary school students across seven states participated in the program.

Designed to motivate kids and families to achieve fitness together by engaging in fun activities, participants in the challenge should “get active and get fit” for at least 20 minutes every day—or as often as possible. In order to successfully complete the challenge, students must be active for a minimum of 40 of the 55 days in the challenge, which runs from Oct. 1, 2012 through Nov. 24, 2012.

“Getting schoolchildren and their families excited about fitness is the primary goal of this challenge,” said Morgan Kendrick, President, BCBSGa. “This is our third year sponsoring this initiative and I can say that from experience, celebrating with the children, their teachers and parents at a Radio Disney dance party is a fun, rewarding high-energy experience. I encourage schools to register, and for the parents and teachers to get involved in motivating kids to get active and fit.”

Registration for the 2012 program opened on Aug. 13, and schools looking to participate must sign up by Sept. 28. All schools that send in their results at the end of the Challenge will be entered into a drawing for the chance to win one of five gym equipment packages worth $500. Schools with the highest participation scores will be awarded Radio Disney dance parties.

For more information, please visit www.getactivegetfit.com.

About Blue Cross and Blue Shield of Georgia
Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross and Blue Shield Association®. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Blue Cross and Blue Shield of Georgia is available at www.bcbsga.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinInBCBSGa, visit our YouTube channel at www.youtube.com/healthjoinin or check out the Our Health Connects Us campaign site at http://connects.bcbsga.com/.

About Radio Disney
Radio Disney is the #1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez, Justin Bieber, One Direction, Taylor Swift, Katy Perry, Cody Simpson, Mindless Behavior and Adele. The network is available on 31 owned terrestrial radio stations and is also available via RadioDisney.com, Sirius XM satellite radio on channel 79, iTunes Radio Tuner, mobile phones, the Radio Disney iPhone and Android Apps, and the Radio Disney Facebook page.

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