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Press Release


Media Contact: Cheryl Monkhouse
(404) 842-8516
cheryl.monkhouse@bcbsga.com

Blue Cross and Blue Shield of Georgia Supports the Columbus Walk to Cure Diabetes benefiting the Juvenile Diabetes Research Foundation
 
More than 1,500 Walkers expected this Saturday, Oct. 1 at Rotary Park 

BCBSGa is the JDRF Walk to Cure Diabetes Statewide Sponsor with upcoming walks in: Columbus, Oct. 1, Rotary Park; Atlanta, Oct. 15, Centennial Olympic Park; Augusta, Nov. 5, Savannah Rapids Park

COLUMBUS, Ga. – September 29, 2011 – More than 1,500 walkers representing local corporations, families, schools, and other organizations are expected to participate in the Juvenile Diabetes Research Foundation’s (JDRF) Walk to Cure Diabetes, on October 1, 2011 at Rotary Park in Columbus, Ga. The statewide fundraising goal of the Walk to Cure Diabetes is to realize more than $2 million for research to find a cure for diabetes and its complications.
 

In addition to wide-spread corporate support, entire families from kids to grandparents take part in the fundraising efforts of the Walk to Cure Diabetes – many affected, but even those who are not among the 14 million Americans with a personal connection to type-1 diabetes*.  At the Columbus Walk, there will be live music, Moon Bounces, and a variety of food and entertainment. On-site registration begins at 8am. The entire walk will be approximately three miles long, starting and ending at Rotary Park for a post-walk celebration.
 

“JDRF is immensely appreciative of Blue Cross and Blue Shield of Georgia’s (BCBSGa) continued participation in our walks throughout the state,” said Clanci Jordan, Executive Director. “BCBSG’s commitment enables us to help find a cure for diabetes.  Insulin is not a cure, merely life support for the estimated three million Americans suffering from type1 diabetes and its complications*. Research is the only answer.” 
 

“At BCBSGa, we choose to align with organizations that support our core health initiatives and have a track record for delivering on their promises, which ultimately result in a measurable effect on the community – JDRF does this and so much more,” said Morgan Kendrick, President, BCBSGa. “It is our mission to have a direct impact on the well-being of the customers we serve and the overall health of our communities.”
 

JDRF Walks are held in more than 200 cities worldwide. More than 500,000 people nationally walked last year and raised $86 million to cure diabetes.
 

JDRF’s Walk to Cure Diabetes National Corporate Partners are:  Advance Auto Parts, Ford Motor Company, Fresh Market, Hyvee, Marshalls, Old Orchard, Roche Accu-Check and Walgreens.
 

About the Juvenile Diabetes Research Foundation (JDRF)
The mission of JDRF is to find a cure for type 1 diabetes and its complications through the support of research. Type 1 diabetes is an autoimmune disease that strikes children and adults suddenly, and last a lifetime. JDRF is the worldwide leader for research to cure type 1 diabetes. JDRF sets the global agenda for type 1 diabetes research, and is the largest charitable funder and advocate of type 1 diabetes science worldwide.
 

Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.5 billion to diabetes research, including $107 million last year. More than 80 percent of JDRF's expenditures directly support research and research-related education. For more information, please visit www.jdrfgeorgia.org.
 

About Blue Cross and Blue Shield of Georgia
Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross and Blue Shield Association®. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Blue Cross and Blue Shield of Georgia is available at www.bcbsga.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinInBCBSGa, visit our YouTube channel at www.youtube.com/healthjoinin or check out the Our Health Connects Us campaign site at http://connects.bcbsga.com/

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*Source: Juvenile Diabetes Research Foundation

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