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Press Release

Media Contact: Cheryl Monkhouse
(404) 842-8516

Brian Fetherston Named RVP of Sales for Blue Cross and Blue Shield of Georgia

ATLANTA – June 20, 2011 – Brian Fetherston has been named the Regional Vice President (RVP) of Sales for Blue Cross and Blue Shield of Georgia (BCBSGa), effective immediately. Most recently, Fetherston held the position of Regional Director of Sales and Account Management for BCBSGa – a role he has held since 2008.

Prior to joining BCBSGa, Fetherston held various leadership positions in CIGNA’s Atlanta office, including VP of Regional Accounts and more recently, VP of National Accounts. Additionally, he served as SVP at the Lockton Companies where Fetherston was responsible for managing the Atlanta benefits operation. 

Fetherston has extensive knowledge of the Georgia market and is well-respected within the broker community. In his new role, he will be responsible for management of the Georgia sales organization, as well as implementing changes needed to ensure our success in the coming years.

“Brian will play an instrumental role in shaping the future our business,” said Morgan Kendrick, President, BCBSGa. “It is truly an exciting time for our organization.”

About Blue Cross and Blue Shield of Georgia:
Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross and Blue Shield Association® . The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.  Additional information about Blue Cross and Blue Shield of Georgia is available at Also, follow us on Twitter at, on Facebook at, visit our YouTube channel at or check out the Our Health Connects Us campaign site at


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