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Press Release


Media Contact: Cheryl Monkhouse
(404) 842-8516
cheryl.monkhouse@bcbsga.com

Radio Disney AM 590 and Blue Cross and Blue Shield of Georgia Challenge Georgia’s Students to "Get Active Get Fit!"

More than 85,000 of Georgia’s School Children are registered to take the school challenge promoting childhood health and wellness

ATLANTA – Oct. 13, 2010 – Radio Disney AM 590 teams with Blue Cross and Blue Shield of Georgia (BCBSGA) to promote childhood health and wellness through the “Get Active Get Fit!” School Challenge. The program, hosted by Radio Disney, will be implemented in 150 elementary schools in 127 districts beginning Oct. 4 through Nov. 27, furthering a commitment to encourage a healthy and active lifestyle among 85,770 of Georgia’s school-age children.

Designed to motivate kids and families to achieve fitness together by engaging in fun activities, the Blue Cross and Blue Shield of Georgia "Get Active Get Fit!" School Challenge will award Radio Disney Dance Parties in Georgia to the top 20 schools with the highest percentage of participation. Superintendents registered their schools for the challenge and the chance to win new gym equipment (valued at $500) for a school in their district.  

“According to CDC reports, Georgia has one of the nation’s highest incidences of childhood obesity,” said Dr. McCormack, Medical Director for BCBSGA. “Initiatives like ‘Get Active Get Fit’ are the change agent needed to get Georgia’s children more active and engaged in physical fitness.”

This challenge comes in advance of the implementation of House Bill 229, passed by the state legislature last year, which does not require body mass index testing of students, but does require physical education teachers in the 2011-2012 school year to test students in first through 12th grades in the areas of endurance, strength and flexibility, as well as take students’ weight and height measurements for awareness.

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About Radio Disney
Radio Disney is the No. 1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez, Miley Cyrus, Jonas Brothers, Taylor Swift, Justin Bieber, Demi Lovato and Allstar Weekend. The network is available on over 35 terrestrial radio stations and is also available via RadioDisney.com, Sirius and XM satellite radio, iTunes Radio Tuner, mobile phones and on the Radio Disney iPhone App.

About Blue Cross and Blue Shield of Georgia
Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross and Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross Blue Shield Association.  The Blue Cross Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Blue Cross and Blue Shield of Georgia is available at www.bcbsga.com

*Each school must be signed up by the school's superintendent at www.getactivegetfit.com.

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